Branding / Identity
The creation of this oral history documentary is part of a NIOSH-funded grant and a collaborative project between the University of Texas Arlington's Division for Enterprise Development, the Art+Art History Department, and Safety Solutions International. The Wilberg Mine is a coal mine located in Emery County, Utah. The fire that claimed the lives of 27 miners on December 19, 1984 was caused by a faulty air compressor allowed to run in a non-fire-proofed area. This documentary focuses on fire hazards in an underground operation, as well as general hazard recognition and accident investigation issues. The primary audience will be mine rescue team members.
My design objective is to create a strong brand that is realatable to miners in particular, and at the same time, attractive and appealing to the eyes.